In November, Amazon announced it was increasing the number of free songs available through Amazon Music from 2 million to 100 million and providing access to the most ad-free on demand podcasts. Members can receive all eligible medications for a monthly fee of $5 with free delivery. The program from Amazon Pharmacy covers commonly prescribed generic medications that treat more than 80 common health conditions, including high blood pressure, anxiety, and acid reflux. Last week, Amazon launched its RxPass initiative which gives Prime members low-cost access to medications. Nevertheless, Amazon still is taking steps to make its Prime membership more appealing. Amazon Prime members previously received free two-hour delivery of groceries on orders of at least $35.Īmazon’s pricing adjustment also follow reports that openings of new Amazon Fresh grocery locations is tapering. In October 2021, Amazon instituted a $9.95 fee for Whole Foods Market delivery orders chainwide, with additional rush fees for one-hour delivery orders. The fee revision is just the latest Amazon Prime-related pricing change. But Consumer Intelligence Research Partners, a consumer insights firm that tracks Amazon, said that Prime membership “has essentially stopped growing in the US, after many years of extremely fast growth, and then modest growth in the last two or three years.” Amazon said in 2021 that it had more than 200 million Prime members worldwide, compared to more than 150 million at the end of 2019. The changes come at a time when Amazon Prime membership growth is reportedly stagnant. Related: 5 things: Has Amazon Prime peaked?Īmazon said the service fee will better cover grocery delivery costs and help keep prices low in its online and physical grocery stores. The retailer, which currently offers Amazon Prime members free delivery on orders over $50, will reportedly institute charges of $3.95 for orders between $100 and $150 $6.95 for orders between $50 and $100 and $9.95 for orders under $50.

Amazon will begin charging a grocery delivery fee for its Prime customers on orders under $150, effective February 28.

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